Client's Problem
The Curious Pancake offers fun greeting cards with quirky illustrations. Exactly the sort of cards that illustrator-designer Claire Senior craved buying in card shops, but couldn’t find. So, in 2011, she started her own company to do just that.
Like many creative business owners, Claire created her previous logo herself and said, “I’ve been using my logo in its current iteration for about 4 years. I simply selected a font I liked the look of and typed out my business name! It says nothing about the creativity behind my business, it’s a totally creative-absent logo.” Her thriving business had outgrown the do-it-yourself logo.
For the new branding, Claire told us:
I would like the new logo to be able to grow with my brand, I would like to imbue some sort of illustrative creativity within the logo. Something fluid and vibrant that reflects the (largely) cheerful nature of our brand.
Our Solutions
What Our Client Had to Say
I wouldn’t hesitate to recommend Aeolidia for a branding re-design. The research they did prior to work commencement and the communication I received throughout the project was exceptional. Despite the 8-hour working delay between our respective countries, things couldn’t have run more smoothly, and I couldn’t be happier with the end result.
View all the graphics and details for this project
Subscribe to our newsletter
Aeolidia is the resource for creative businesses looking to grow and increase sales. Subscribe to our newsletter for more tips and info like this, and to get access to our free community.
